A sense of place

A sense of place

Joe Bates finds a warm welcome in Sweden

Travel Retail | 27 Feb 2009 | Issue 78 | By Joe Bates

  • Share to:
The criticism often levelled at big international airports is their anonymity.

With their soaring glass roofs and cavernous interiors, there often is little to distinguish one giant terminal building from another. One of the few opportunities for airport owners to impart a welcome sense of place is the retail offer, which is why it is so refreshing to see what has been done with the new walk-through departures shop at Stockholm’s Arlanda airport’s Terminal Five.

Swedish products and brands have been given pride of place –you will find everything from snus (Swedish smokeless tobacco) to Mackmyra, the country’s only malt whisky brand.

Unsurprisingly Absolut, the Swedish vodka that conquered the world, is also widely available in all its myriad flavour variations and packaging formats.

Of course, our interest lies in the well-stocked whisky on offer, which is neatly grouped into a handsome-looking ‘World of Whisky’ shop-in-shop.

As you might expect, Mackmyra gets plenty of shelf space: you will find the newly released Special 01 Eminent Sherry priced at SEK559/£49 and the 1st Edition at SEK499/£43.70.

The Scotch malt selection is extensive, ranging from Glenfiddich 12 Years Old (SEK229/£20) and Auchentoshan 12 Years Old (SEK229) at the bottom end, to Talisker 25 Years Old (SEK1,759/£154) and Glengoyne 1972 (SEK3,699/£324) at the top. Look out for the former duty-free exclusive Talisker 57 Degrees North (SEK649/£56.85), and the now duty-free exclusive Irish whiskey Bushmills 1608 (SEK649). As impressive as the whisky offer is, don’t expect to be able to everything thing alcoholic you might want to buy – Swedish law prohibits it.

However, you will find more information on the complete whisky range at Arlanda at the airport’s excellent shopping site: www.taxfreeshoppingsmart.nu.


BEST BUY
The Balvenie

Golden Cask 14 Years Old

William Grant continues to raise the profile of The Balvenie brand in duty-free with this interesting new exclusive launch.

The twist with this latest release is that the whisky has finished its maturation in Caribbean rum casks, lending the finished product a fruity sweetness and spiciness, according to William Grant.

Balvenie Golden Cask 14 Years Old is non chill-filtered and bottled at 47.5% ABV. It will be available at major international airport shops priced at about £45 per bottle.


RECOMMENDED
Glenfiddich

Private Vintage 1983

The Middle East’s biggest airport shop operator Dubai Duty Free (DDF) has grown exponentially in its 25-year history, growing annual sales from $20m in 1983 to a whopping $1.1bn last year.

To mark the retailer’s silver jubilee William Grant & Sons has produced an exclusive bottling: Glenfiddich Private Vintage 1983.

According to the distiller’s malt master David Stewart, the new whisky has “dried fruits, spicy sherbet and a vanilla oak sweetness”on the nose balanced with “walnut, beeswax and polished leather”.

Only 523 bottles were released and each one is sold exclusively by DDF priced at Dhs3,900 (£780).
Magazine Archive

From the archive

Select an issue

Subscribe Now

Subscriptions for
Whisky Magazine are available
in print, digital or as a
complete package

The Benefits

8 print editions a year

Enjoy the convenience of home delivery

Full access to every digital edition via desktop, iOS or Android device

Latest Issue Subscribe Now

The Whisky Encyclopedia - Coming Soon 2024

Discover the world of whisky with our comprehensive encyclopedia
Featuring companies, distilleries, brands, glossaries, and cocktails

Join The Community

Sign up to the Whisky Magazine
newsletter letter and get access to the latest
in all things whisky

paragraph publishing ltd.   Copyright © 2024 all rights reserved.   Website by Acora One

Consent Preferences