Aberfeldy has launched a range of Madeira cask-finished whiskies exclusively in global travel retail.
The new range of single malts, all 40% ABV, are presented in fully recyclable plastic-free packaging that still retains the brand's characteristic gold detailing. The bottles have also been reduced in size from one litre to 700ml.
The range comprises 12-, 16-, and 18-year-old expressions all finished in Madeira casks, enhancing Aberfeldy's previous travel retail range, which included a 12-year-old single malt finished in sherry and bourbon casks.
“Madeira is Aberfeldy’s best friend,” said John Dewar & Sons malt master Stephanie Macleod. “This delicious wine perfectly complements Aberfeldy’s rich character. Aberfeldy is both approachable and complex and has the same sweet rich notes that Madeira wine is famed for. By finishing in Madeira casks, this new travel-retail range gives consumers a point of difference while retaining Aberfeldy’s signature smooth taste.”
Ignacio Vazquez, global head of marketing at Bacardi Global Travel Retail, added: “Exclusivity has become an even more important purchase driver in travel retail since the pandemic, and the outstanding flavours in these whiskies personify Aberfeldy’s affinity with Madeira wine casks.”