This new collection for Bowmore is reflective of the company’s collectability within the single malt market.  Due to the inherent scarcity of the spirit, Bowmore’s goal is to elevate its full value by investing to retain and enhance its place.  By offering a best-in-class global portfolio and showcasing the breadth and depth, Bowmore believe can this be achieved.

At the centre of this transformation is the visual design of Bowmore.  The new design of Bowmore is inspired by the expressive and layered nature of Bowmore’s character—the morphic linework design reflects this.  The dominant use of the colour black, a legacy colour, part of the brand livery for decades, also pays homage to one of the most iconic whiskies – Black Bowmore distilled in 1964.

As part of a commitment to this process, Bowmore has a goal to showcase the full spectrum of what it can offer in terms of flavour.  This will see the introduction of a new boutique collection embodying four new whiskies, to support the guiding ambition and provide more choice and variety to the existing Bowmore customers.

Bowmore’s Sherry Oak Collection showcases the role of European oak sherry casks in shaping layers of depth and flavour. The four whiskies capture different dimensions of character and celebrate Bowmore’s focus on layers of flavour. Tasting notes provided by Bowmore.

Bowmore 12-Year-Old Sherry Oak Cask 

Sweet spice and nuttiness come to the fore, while smouldering smokiness blends with notes of fruit and woodiness that sherry casks bring.

Bowmore 15-Year-Old Sherry Oak Cask

Rich, with natural smoke, and minerality alongside a woodier, sweeter, and fruitier finish.

Bowmore 18-Year-Old Sherry Oak Cask

Sherry cask finishing first in Oloroso seasoned casks, followed by Pedro Ximenez, adds a fresh sweetness of bright fruit notes without overpowering the smouldering smoke.

Bowmore 21-Year-Old Sherry Oak Cask

Time and carefully selected finishing first in Oloroso seasoned casks, followed by Pedro Ximenez, encourages intensity and complexity.

Kirsteen Beeston, Marketing Director of Bowmore, commented: “We have a duty of care as custodians of this incredible distillery to best reflect and capture the true essence of Bowmore, out of both respect to all that has been achieved so far but equally out of a desire to ensure we honour the spirit as we know it today.  As such, we made the decision to evolve the world which surrounds the brand, across brand creative, experience, and innovation. This is exemplified by the launch of our new whisky boutique range Sherry Oak Cask which, along with the existing range of Bowmore whiskies, will be offered to our customers and consumers in a new brand livery.  As we look to the future, we aim to redefine what it means to enjoy a glass of Bowmore, transforming each moment into a captivating experience.”

Bowmore Sherry Oak range will begin to rollout to key global cities including London, Paris, Toronto and Munich from September 2024 via whisky specialists and luxury retailers.  The new collection will also be available from the Bowmore brand home on Islay from the start of October 2024.

The permanent portfolio of Bowmore whiskies will take on the new livery and start to make itself known from early 2025.