Glenfiddich has teamed up with an up-and-coming Chinese illustrator for a special Chinese New Year whisky release.
The 21-year-old single malt will be sold in a limited-edition gift pack designed by Rlon Wang, which has been inspired by meetings and reunions with family.
It is the second in a series of three Chinese New Year special-edition packs from Glenfiddich, following the inaugural edition in 2020 when Wang reimagined an epic journey to Asia by Charles Gordon, son-in-law of Glenfiddich founder William Grant.
The 2021 special edition bottle depicts the stag (known as 'fu lu' in Mandarin), which represents wealth, prosperity and longevity in Chinese culture, to honour Charles Gordon's triumphant return back to Scotland.
Maria Ropero-Ortiz, senior brand manager at Glenfiddich UK, said: "We are proud to bring this limited edition to the UK market to celebrate Chinese New Year. Families across Asia traditionally would become whole again this time of year, and despite this poignant moment being shared and experienced differently in 2021, we set out to recreate a thoughtful story of homecoming.
"With our maverick spirit at the heart of all that we do, we felt it's only right to recommission the innovative Chinese artist Rlon Wang to bring 'The Great Homecoming' to life."
Of his design, Wang said: "I wanted to tell a story that evoked the warmth and excitement of Lunar New Year. Inspired by the Glenfiddich spirit of experimentation and adventure, I created an illustration that comes alive with symbols of generations old and new. I loved playing with the symbiosis of Chinese and Scottish cultures - two connected countries on opposite sides of the world."
The 2021 Chinese New Year design is available with the Glenfiddich Reserva Rum Cask 21Years Old. It is available for £145 through luxury retailers including The Whisky World, The Whisky Exchange and The Whisky Shop.
In November, fellow Scotch whisky brand Johnnie Walker also announced special-edition whisky releases to mark Chinese New Year in 2021.
The 21-year-old single malt will be sold in a limited-edition gift pack designed by Rlon Wang, which has been inspired by meetings and reunions with family.
It is the second in a series of three Chinese New Year special-edition packs from Glenfiddich, following the inaugural edition in 2020 when Wang reimagined an epic journey to Asia by Charles Gordon, son-in-law of Glenfiddich founder William Grant.
The 2021 special edition bottle depicts the stag (known as 'fu lu' in Mandarin), which represents wealth, prosperity and longevity in Chinese culture, to honour Charles Gordon's triumphant return back to Scotland.
Maria Ropero-Ortiz, senior brand manager at Glenfiddich UK, said: "We are proud to bring this limited edition to the UK market to celebrate Chinese New Year. Families across Asia traditionally would become whole again this time of year, and despite this poignant moment being shared and experienced differently in 2021, we set out to recreate a thoughtful story of homecoming.
"With our maverick spirit at the heart of all that we do, we felt it's only right to recommission the innovative Chinese artist Rlon Wang to bring 'The Great Homecoming' to life."
Of his design, Wang said: "I wanted to tell a story that evoked the warmth and excitement of Lunar New Year. Inspired by the Glenfiddich spirit of experimentation and adventure, I created an illustration that comes alive with symbols of generations old and new. I loved playing with the symbiosis of Chinese and Scottish cultures - two connected countries on opposite sides of the world."
The 2021 Chinese New Year design is available with the Glenfiddich Reserva Rum Cask 21Years Old. It is available for £145 through luxury retailers including The Whisky World, The Whisky Exchange and The Whisky Shop.
In November, fellow Scotch whisky brand Johnnie Walker also announced special-edition whisky releases to mark Chinese New Year in 2021.
