I predict a rum riot

I predict a rum riot

Ian Macleod Distillers launches Smokehead Rum Riot

News | 04 Oct 2019

  • Share to:
Smokehead Rum Riot has been crafted by finishing Smokehead Islay whisky, in Caribbean rum casks.

William Ovens, Ian Macleod Distillers' travel retail director says: “Smokehead Single Malt is growing at 50 per cent year-on-year internationally and we see considerable additional potential for the brand in the GTR channel. Smokehead has captured the attention of consumers with its bold and distinctive packaging, unique flavour profile and ‘not for everyone’ proposition.”

In keeping with Smokehead’s portfolio design, the packaging for Smokehead Rum Riot is vibrant and eye-catching. The black bottle features splashes of deep orange used to denote the flavours and qualities that the Caribbean rum brings to the finish. Each GTR exclusive bottle is packaged in a deep orange metallic tin.

Ovens adds: “As a leading whisky producer we continue to be innovative and creative with our new expressions in order to both recruit new consumers and enthuse existing consumers.”
Magazine Archive

From the archive

Select an issue

Subscribe Now

Subscriptions for
Whisky Magazine are available
in print, digital or as a
complete package

The Benefits

8 print editions a year

Enjoy the convenience of home delivery

Full access to every digital edition via desktop, iOS or Android device

Latest Issue Subscribe Now

The Whisky Encyclopedia - Coming Soon 2024

Discover the world of whisky with our comprehensive encyclopedia
Featuring companies, distilleries, brands, glossaries, and cocktails

Join The Community

Sign up to the Whisky Magazine
newsletter letter and get access to the latest
in all things whisky

paragraph publishing ltd.   Copyright © 2024 all rights reserved.   Website by Acora One