Johnnie Walker has revealed its annual Lunar New Year limited edition design for Johnnie Walker Blue Label. For the Year of the Snake edition, the brand partnered with Asian-American visual artist James Jean. 

The bottle, which is exclusive to global travel retail, follows Johnnie Walker's 2024 collaboration with Jean for its Year of the Dragon Lunar New Year special edition.

Reflecting on the design process, Jean said: "I portrayed the snake shedding its skin to represent the idea of renewal and growth. The three snakes symbolise the attributes of wisdom, intelligence, and intuition, while also representing the past, present, and future. The snakes are constantly growing, transforming, and adapting to changing conditions."

Johnnie Walker global brand director, Jennifer English, added: "James Jean’s stunning portrayal of the snake for the Johnnie Walker Blue Label Lunar New Year 2025 collection masterfully intertwines tradition and innovation. Just as Johnnie Walker embodies progress with our Keep Walking spirit, Jean has brilliantly woven a connection between heritage and forward-thinking vision.

"His snake design represents transformation and resilience, reflecting both the legacy of our brand and the promise of the future. We’re excited to commemorate the Year of the Snake with this remarkable, limited-edition design that is perfect for celebrating this year’s festival."

Jean has also designed Lunar New Year John Walker & Sons XR 21 Year Old Limited Edition. Johnnie Walker Blue Label Lunar New Year limited-edition designs are available in global travel retail in select markets worldwide.

Johnnie Walker recently held a tasting session for its 52 Years Old blended expression — David T Smith attended and shared his tasting notes with Whisky Magazine.