Many of Loch Lomond’s best-known casks have been showcased during the new-look unveiling, including its limited edition “The Open” expressions, a collection of 12-year-old expressions and its more mature single-malts.
The new packaging has already begun to launch as of April 20th, with a global expansion of the new design rolling out as per the distribution schedule.
The Loch Lomond Group CEO Colin Matthews said the following on the designs: “Since the founding of our business over 200 years ago, the generations of people behind our brands have been doing things differently with great success. We continue to have this incredible ambition and passion to not only produce fabulous award-winning whiskies but to always be imaginative and innovative in our approach to creating exceptional whisky and striking and relevant packaging has always been part of this.”
As well as the new packaging, they have also made strides in updating its pack copy, said to reinforce their own brand of storytelling, as well as highlighting their connection to the Loch Lomond area.
Matthews continued: “Over the past few years, we’ve seen very significant growth in our brand across the world, and as we look to continue to both excite existing consumers and engage new ones, both at home and abroad, it is important that our products stand out on from the rest and clearly communicate our heritage, history, quality, brand story and signature style of fruit, honey and soft smoke. This major refresh and investment is an important step in our continued growth strategy which underpins our position as an exciting, accessible and high-quality malt brand. It also supports our partners, and our sales and marketing teams, across the world as we continue to engage all consumers and build on our quality reputation and awareness across all markets”
Loch Lomond – also known as The Spirit of The Open - continue their long-term partnership with The Open golf championship this year, as the tournament held in St Andrew’s this summer celebrates its 150th year. Golf has been a sport close to the heart of Loch Lomond, having also announced a partnership with Lee Westwood last year.