Midleton Very Rare has unveiled a new sustainable packaging for its Barry Crockett Legacy expression.
The new packaging will replace the wooden cabinet that has been used since 2011 for the ultra-rare whiskey, which honours the former Midleton Distillery master blender who started the Midleton Very Rare brand.
Made predominantly from paper products, the new secondary packaging for the Barry Crockett Legacy is lighter than its predecessor, and the colour palette principally features duck-egg blue, in homage to the paint traditionally used to signify the first filling of a cask at the Midleton Distillery.
The secondary packaging also features three embossed symbols: a letter B for Barry Crockett, a key to represent 'legacy', and an orchid, the Midleton Very Rare brand symbol.
The Midleton Very Rare Barry Crockett Legacy packaging is recyclable in Ireland and markets where recycling facilities are available. Irish Distillers, the brand's owner, says the new paper packaging has reduced fossil fuel emissions across the packaging's production life cycle by approximately 50 per cent, greenhouse gas emissions by 48 per cent, and water use by 42 per cent.