Laphroaig has unveiled a new packaging design which the Islay brand says will reduce its carbon footprint by 30 per cent.

The new packaging – in line with parent company Beam Suntory's Proof Positive sustainability strategy – will retain Laphroaig's distinctive green bottle and black and white label, but replaces the plastic bar top for a beechwood alternative and switches out the secondary packaging tube for a recyclable carton.

Beam Suntory estimates the changes will save almost 1,200 tons of greenhouse gas emissions per year.

Chris Richardson, global vice president of Scotch and Irish brands at Beam Suntory, said: “The Laphroaig distillery has been making whisky for over 200 years, and it is fundamentally important we take steps to reduce our environmental impact and protect the natural resources we rely upon.

“This new packaging is a good step forward in our global sustainability ambitions, while still maintaining Laphroaig’s true character and exceptionally high quality.”