The experience will take visitors on an immersive journey, spanning the 200-year history of Johnnie Walker, while also offering world-class food and drink across the eight floors of the transformed landmark on one of the capital’s most famous streets.
Among the renovated bars and restaurants in the newly renovated building are the 1820 rooftop bar, offering breath-taking views across the city and Edinburgh Castle, and The Label Studio which will host a variety of live events and performances throughout the year.
As well as enjoying this must visit food and drink destination, guests will be able to embark on a one-of-a-kind immersive personalised Journey of Flavour tour, including a trip through Johnnie Walker whisky’s epic search for flavour, a sensory experience offering a curated exploration of Scottish whiskies, and the opportunity to discover the inspiring stories behind Scotland’s favourite whisky brands. The building also has an extensive retail space with exclusive Johnnie Walker whiskies and merchandise, including limited-edition bottlings.
Johnnie Walker Princes Street is at the heart of Diageo’s £185million pound investment in whisky tourism in Scotland and follows the opening of new experiences at the Glenkinchie, Clynelish and Cardhu distilleries.
Barbara Smith, managing director of Diageo’s Scotland Brand Homes, said: “Over the past year we have faced unprecedented challenges brought by the Covid-19 pandemic but now we can finally start the countdown to the opening of Johnnie Walker Princes Street.
“We have built an incredibly talented and diverse team who will bring the Johnnie Walker story to life, creating a world-class experience for our guests.
“Johnnie Walker Princes Street will offer something unlike any other visitor experience in Scotland. It will be a venue for everyone, whether that’s visitors to Scotland or local people in Edinburgh, Scotch whisky lovers or those savouring Scotch whisky for the first time. We can’t wait for you to join us.”
Advance pre-booking of the experience is highly recommended. Tickets for the Johnnie Walker Princes Street tours start from £25 which includes a 90-minute tour and three personalised Scotch whisky drinks. Guests can enjoy the bars without having to book a tour ticket, with details on how to make a reservation coming soon. The ground floor retail space can also be accessed without a ticket.