Sazerac releases new edition of ‘Mister Sam’ blend

Sazerac releases new edition of ‘Mister Sam’ blend

‘Mister Sam’ is a tribute to late Seagram’s leader Samuel Bronfman

News | 18 Oct 2021

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The Sazerac Company is releasing its second edition of ‘Mister Sam’, a blended whiskey expression made with American and Canadian whiskeys from Sazerac.

This blend was created by Sazerac’s master blender Drew Mayville, whose career included 22 years at Seagram’s, where he was the fourth and final master blender.

This project holds a special place in Mayville’s heart, as a native Canadian now living in Kentucky: "Creating Mister Sam has been one of the highlights of my career… The second release is very evocative of the first, with the same bold and complex flavors, but I believe this blend to be even closer to perfect. We’ve blended it with whiskies that slightly softened the explosive finish to allow a greater enjoyment of the essence of the whiskey."

Montreal served as the headquarters of the Seagram Company and its patriarch Sam Bronfman. The ties between Seagram and The Sazerac Company span nearly 80 years, as Sazerac’s owners became one of the first distributors of Seagram brands in the United States. Today, Sazerac owns 15 former Seagram’s brands including Seagram’s V.O., Seagram’s Five Star, and Seagram’s ’83.

Despite his humble origins as a Jewish immigrant to Canada, driven from Imperial Russia by the pogroms of the late 1800s, Bronfman would go on to propel Seagram’s into then the world’s largest and most successful distilled spirits company, heading it until his death in 1971.

The first release of ‘Mister Sam’ in 2019 received five stars from spirits reviewer and author F. Paul Pacult, who called it ‘an instant classic’. The initial release also earned Best Canadian Blended Whiskey in the 2021 World Whiskies Awards.

Bottled at Sazerac’s Old Montreal Distillery in Quebec, this release of Mister Sam’ is 122.6 proof and it will be available only in the United States and Canada. Suggested Retail Price is $249.99. Bottles are presented in a wooden display box and include a copy of 'From Little Acorns’, a book which Bronfman penned in 1970s, which details the history of the Seagram’s company.
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