Scotch Whisky Experience sets opening date for improved tour

Scotch Whisky Experience sets opening date for improved tour

The Edinburgh-based visitor attraction has undertaken a multi-million-pound development project to enhance its tour experience

News | 05 Jun 2023

  • Share to:
The Scotch Whisky Experience in Edinburgh has announced an opening date for its new-and-improved tour following a £3 million investment project.

Located on Edinburgh's historic Royal Mile, the Scotch Whisky Experience has been welcoming visitors from around the globe for more than 35 years and is one of the city's top-rated attractions.

As part of the multi-million-pound redevelopment, the Experience has installed new technology on its tour which it claims to be a first for a visitor experience in the UK. Work on the project commenced in January 2023 and is nearing completion, with the enhanced tour due to launch in July.

Susan Morrison, chief executive of the Scotch Whisky Experience, said: "It has been so exciting to see the development of our new immersive visitor experience and we cannot wait to share it. This unusual technology and our brilliant team of guides will lead visitors through the distilling process using a unique method of storytelling."

Ellie Nichols, senior visitor assistant added: "Working at the Scotch Whisky Experience sparks joy and I love teaching people about whisky. I can’t wait to spark the same joy in our visitors. This new, completely immersive, experience is going to capture their attention from the minute they step through the doors."
Magazine Archive

From the archive

Select an issue

Subscribe Now

Subscriptions for
Whisky Magazine are available
in print, digital or as a
complete package

The Benefits

8 print editions a year

Enjoy the convenience of home delivery

Full access to every digital edition via desktop, iOS or Android device

Latest Issue Subscribe Now

The Whisky Encyclopedia - Coming Soon 2024

Discover the world of whisky with our comprehensive encyclopedia
Featuring companies, distilleries, brands, glossaries, and cocktails

Join The Community

Sign up to the Whisky Magazine
newsletter letter and get access to the latest
in all things whisky

paragraph publishing ltd.   Copyright © 2024 all rights reserved.   Website by Acora One

Consent Preferences