Islay whisky brand Smokehead has achieved a first for the single malt category with the launch of a pre-mixed drink range.
The range launches with two serves: Smokehead mixed with Cola, and Smokehead mixed with Ginger and Lime. Both come in 330ml cans and are 6% ABV.
The launch has been timed to coincide with the warmer months when increased opportunities for drinking outside lend a helping hand to ready-to-drink (RTD) sales.
Commenting on the new innovation, Smokehead brand director Iain Weir said: "There is a long-standing debate whether a single malt should be mixed. But Smokehead is an unapologetically bold smoky whisky that is made to be enjoyed however you want it.
"Smokehead refuses to follow the rules of conventional whisky drinking. With summer here and barbeque season in full swing, what better time to launch the first-ever pre-mixed single malt Scotch whisky in a can?"
The Smokehead pre-mixed single malt range is available through Ian Macleod Distillers.
The range launches with two serves: Smokehead mixed with Cola, and Smokehead mixed with Ginger and Lime. Both come in 330ml cans and are 6% ABV.
The launch has been timed to coincide with the warmer months when increased opportunities for drinking outside lend a helping hand to ready-to-drink (RTD) sales.
Commenting on the new innovation, Smokehead brand director Iain Weir said: "There is a long-standing debate whether a single malt should be mixed. But Smokehead is an unapologetically bold smoky whisky that is made to be enjoyed however you want it.
"Smokehead refuses to follow the rules of conventional whisky drinking. With summer here and barbeque season in full swing, what better time to launch the first-ever pre-mixed single malt Scotch whisky in a can?"
The Smokehead pre-mixed single malt range is available through Ian Macleod Distillers.