Spooky goings on at Glenrothes Distillery

Spooky goings on at Glenrothes Distillery

The Glenrothes Halloween Edition makes a ghostly return in 2019

News | 21 Oct 2019

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With plenty of scary things happening on October 31st, one thing we can all take comfort in, and ward off the evil spirits with, is whisky; and The Glenrothes has hit the mark with its seasonal release.

For the second year running, the Speyside brand has released a peated version of its usually sweet, sherried self – a whisky version of Jekyll and Hyde if you will.

The aptly aged 13 Years Old Halloween Edition 2019 celebrates the ancient traditions and forgotten rituals that permeate Scotland’s history, and show the world that Scotland was the original birthplace of Halloween.

The famous Scottish poet, Robert Burns, wrote about many of these traditions in his 1785 poem titled Halloween. People would ‘guise’ by dressing up in costumes to ward off evil spirits from neighbours’ houses and the now popular party game of bobbing for apples comes directly from the Scots pagan tradition of ‘dookin’ for apples that were once deemed sacred. Even the word ‘Halloween’ can credit its origins to Scotland, evolving from the Scottish term for All Hallows’ Eve ‘Hallowe’en’.

The Glenrothes Halloween Edition 2019 also plays with marrying the traditional with the modern by using Near Field Communication (NFC) technology on each bottle to allow consumers to access a hidden webpage and exclusive tasting video with the mythological “Spirt of Rothes”. This reveals the secrets behind The Glenrothes 13 Years Old Halloween Edition 2019.

Ally Atha, The Glenrothes global senior brand manager, said: “The Glenrothes has a number of spooky associations with Halloween; from our curious on-site cemetery to little-known ghost distillery so we knew this would be a popular edition. By finishing the whisky in peated casks this limited edition bottling delivers the classic house style of The Glenrothes, with a delicate hint of smoke.”

The bottles are out there in the wild now, so hunt them down before the disappear in the dawn of November 1st.

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