Independent Speyside distillery the GlenAllachie has unveiled a new logo and packaging for its line of single malts.

The new visual identity is complemented by the tagline “whisky in good hands”, a nod to the team behind the GlenAllachie, led by master blender and Whisky Magazine Hall of Fame inductee Billy Walker. The GlenAllachie said that the rebrand represents “the brand’s evolution” since it first released its core range in 2018.

Designed by Scottish agency threebrand, who also designed the branding for GlenAllachie's Meikle Tòir, the new visuals are inspired by the slanted shape of the distillery’s gable end and an upward trajectory for the brand. The GlenAllachie worked with UK suppliers to reduce the packaging’s carbon footprint, using sustainable paper stock to this end. The distillery has committed to a greener future; in November 2023 it was awarded a grant funding technology to increase energy efficiency. 

Colette Savage, marketing director for the GlenAllachie, commented: “The updated look sets out to modernise, premiumise and refine the brand, bringing the packaging in line with the quality inside the bottle. With an acceleration in demand for the GlenAllachie worldwide, the transformation was necessary to elevate brand credibility and strengthen its visual appeal on a global scale.

“A key stipulation of the project was to ensure we performed a rejuvenation rather than an overhaul. Indeed, the iconic bottle and core range colours are integral to the GlenAllachie’s brand identity and have been retained. The visual progression will aid in shaping the future of the brand as a heavy hitter in the Speyside single malt space.”

The GlenAllachie’s limited edition series have been united under umbrella range the Wood Collection. New bottlings will be added to the range from March.

The rebranded core collection (10, 12, 15 and 18-year-old whiskies) will be available in specialist retail outlets from today, with the 30-year-old following new month.