Trio of ex-Edrington directors launch River Rock

Trio of ex-Edrington directors launch River Rock

With the aim of welcoming more people into the world of single malt, three friends from Fife are forging their own path

News | 23 Oct 2020

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River Rock single malt is a Scotch whisky with a mission; created by three ex-Edrington directors who bring forth combined experience of more than 70 years in the industry.

Mark Geary, Laura Anderson and Bill Farrar has worked on single malt brands including The Macallan, Highland Park and The Glenrothes, and moving forward it is their mission to make whisky more welcoming.

River Rock is packaged in a distinctively tactile glass bottle, created from coloured glass that would ordinarily go to waste. Inside the bottle you find a sweeter, smooth taste which is designed to give people a new and more accessible choice when picking out a single malt to try. Inspired by a passion for the outdoors and a commitment to protect the environment, River Rock is aiming to follow its own path rather than conform to tradition as it launches a first limited-edition batch of 100 bottles.

Knowing that, when it comes to premium whisky, British consumers drink more American brands than Scotch which is due in part to the flavour profile, the founders of River Rock have created a sweeter, smooth Scotch in a ‘wonky’ bottle that celebrates individuality.

As part of the brand’s launch, it has partnered with like-minded Scottish brands; ethical adventure company Ocean Vertical; sustainable clothing company, Meander; small-batch coffee roaster, Common Coffee; and bike-fitting studio and café space, Bramblers.

The 100 prototype bottles of River Rock Batch #1 (£35) will be available on the River Rock website via a ballot. From 23rd October, anyone interested in buying a bottle can pre-order one on the River Rock website here with those successful notified by 14th November.

In addition, the remainder of available bottles will be sold through Berry Brothers & Rudd, at their Pall Mall shop and website during early November. Anyone who misses out on a bottle from Batch #1 will be given priority to buy a bottle from Batch #2, which is due to be released in early December.

As part of their commitment to the environment, the River Rock team has also formed a partnership with The John Muir Trust. For every one bottle of River Rock sold they will plant one tree on Schiehallion, Scotland.

Mark Geary says: “We all love single malt whisky, but we’ve seen how its idiosyncrasies and traditions can put a lot of people off. Too often, single malt can be hard work for someone new to it – it can taste too harsh and the image can be too elitist.

“River Rock is the antithesis of all that. We want single malt whisky to be enjoyed and not endured. The bottle we’ve created is designed to be eye-catching and feel good to hold, while the single malt is effortless to enjoy.

“At the same time, we want to use our experience and energy to make a positive contribution to the world. Laura, Bill and I all share an appreciation for the great outdoors and understand how fortunate we are to live in such a great place.

“We want to do our bit to leave the planet in a better place for future generations and that’s why we use batches of different-coloured glass that usually goes to waste and our bottles are 100 per cent recyclable. It’s also why we’ve teamed up with The John Muir Trust to plant a tree in Scotland for every bottle we sell.”
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