Tullibardine has announced the redesign of its Signature range of single malt whiskies in response to the changing demands of market and consumed needs, making a commitment to sustainable packaging.
The distillery, based in Perthshire, will now present its whisky offerings in premium, strong cardboard which weighs 100 grams less than the previous box. Tullibardine’s carbon footprint will gradually improve with the use of this renewable, recyclable and responsibly sourced cardboard from local forests.
Alongside a revamp in terms of sustainability, the range has also been given a makeover to emphasise the artisanal nature of the brand.
Michael Elliott, Tullibardine general manager, said: “Markets and consumers are changing rapidly so we are evolving our brand to adapt to these trends.
“We want to emphasise the craft and character associated with the Tullibardine brand which is why we’ve used high-quality materials and eye-catching colours in the redesign.”
The distillery, based in Perthshire, will now present its whisky offerings in premium, strong cardboard which weighs 100 grams less than the previous box. Tullibardine’s carbon footprint will gradually improve with the use of this renewable, recyclable and responsibly sourced cardboard from local forests.
Alongside a revamp in terms of sustainability, the range has also been given a makeover to emphasise the artisanal nature of the brand.
Michael Elliott, Tullibardine general manager, said: “Markets and consumers are changing rapidly so we are evolving our brand to adapt to these trends.
“We want to emphasise the craft and character associated with the Tullibardine brand which is why we’ve used high-quality materials and eye-catching colours in the redesign.”
