Waterford Distillery has announced a new partnership with London-based B Corp certified menswear brand, Lestrange.
As part of a limited collection and designed with the environment in mind, the bespoke capsule will include the Lestrange 24 overshirt and Lestrange Heavyweight 24 Trouser made from fully-traceable, regenerative cotton.
The clothing takes inspiration from Waterford Distillery’s unique terroir methodology, including signature detailing to celebrate the brand’s complex flavours found in its whiskies.
Waterford’s commitment to regenerative agriculture is underscored by its position as one of the world’s largest producers of organic and biodynamic whiskies. They work closely and exclusively with Irish farmers to create healthy soil conditions for the growth of barley.
Speaking on the collaboration, Waterford Distillery’s head of brand Mark Newton said: “Waterford Distillery and Lestrange are kindred spirits. We are both visionaries that take regenerative farming seriously and understand its positive impacts. For us, it helps to create the most flavoursome whisky, and for Lestrange it contributes to a unique sense of style. We are excited to bring a fresh take to Lestrange’s bestselling signature items and highlight our shared focus on quality, innovation, provenance and traceability.”
Will Green and Tom Horne, co-founders of Lestrange, added: “When we first came across Waterford Distillery, we were captivated by their innovative and radically unique approach to distilling whisky. Both of our industries are opaque and we’ve come together in our shared values of pioneering transparent farming practices that benefit the soil and the planet. The capsule blends timeless style with inspiration from nature which is what we always strive for at Lestrange.”
The two garments will be on sale to customers online and will include 100ml sample of Waterford’s Organic: Gaia 1.1 from its Arcadian Farm Origin series. 1% of sales proceeds will be given to the DIRT charity, an organisation dedicated to supporting regenerative agriculture in the UK.
