Wemyss Malts has give its core range a bold and colourful new look, designed to position it in contrast to more traditional whisky packaging and match its 'vivid personality'.

The redesigned blended malt whiskies - The Hive, Spice King and Peat Chimney - are bottled at 46% ABV and are non-chill filtered. Their new packaging will include a bespoke decanter bottle and intricately illustrated labels and gift cartons.

William Wemyss, founder and director of Wemyss Malts, said: "Not all whisky tastes the same and not all whisky drinkers are the same. Scotland offers a wide spectrum of malt whisky with a vast diversity of flavours, and this wealth of variety is celebrated across our newly relaunched core range.

"We don't overly focus on the distilleries, regions or complex terminology, but prefer instead to concentrate on what's important: the natural flavours found in each of our malt whiskies. The Wemyss Malys core range has been carefully crafted and blended from single malts from across Scotland to represent one of the key flavour profiles, giving each a distinct personality. And just like our consumers, our drinks are crafted to suit each personoality type whether that is invitingly sweet, complexly spicy or gently smoky."

The Wemyss Malts core range is available through specialist spirit and whisky retailers worldwide from £39.95.