Paragraph has partnered with Bevridge LLC, a marketing company that connects spirits brands with enthusiasts through exceptionally produced educational events and content, founded by Nate Ganapathi of @Singlemaltdaily and Chris Nelson of Nelson Investments Inc. Ganapathi and Nelson are excited to announce that Liz Brusca, formerly the marketing director at Hotaling & Co., has signed on as president and co-founder of Bevridge and will lead the business operations.

This partnership aligns Whisky Live USA and Canada with Paragraph’s impressive global portfolio of publications, awards, websites, and social media, with Nate’s incredible social influence providing unrivalled access for the drinks industry to reach engaged consumers throughout the country.

“While the last year has provided extraordinary challenges, it has also led to unrivalled opportunities,” says Damian Riley-Smith, founder of Whisky Live and Whisky Magazine. “Whisky Live has been able to adapt to the demands of the consumer and give drinks brands the opportunity to reach consumers wherever they are with totally targeted access. With our new partner Bevridge we are looking forward to bringing great brands to consumers across the States and Canada.”

“Whisky Live has long been considered the top whisky festival in the world,” says Nate Ganapathi, “and it has always been my goal to bring the best spirits experiences to consumers. So, to be able to reintroduce the show on American & Canadian soil is an immense opportunity and a great honour.”

To learn more about Bevridge and sign up for information on upcoming Whisky Live USA or Canadian events, visit the Bevridge website.