Whisky Magazine is proud to be announced as the official media partner of The Distillers One of One® Auction 2025.
The partnership will see Whisky Magazine play a collaborative communications role in the build-up to the 2025 auction, which takes place on 10 October at Hopetoun House, near Edinburgh.
The role of Whisky Magazine will include enhancing the visibility and awareness of the auction, which is now approaching the third in the biennial series, having launched in late 2021.
While Paragraph Publishing and The Distillers’ Charity have collaborated for many years, this official partnership marks an exciting chapter in strengthening the relationship between the two, helping to tell the stories behind the incredible one of a kind lots being created specifically for this remarkable auction, which to date has raised £4.3M for disadvantaged young people, and has broken 37 global records for brands involved.
The 2025 auction follows the exceptional successes of the 2023 Distillers One of One Auction, which also took place at Hopetoun House in Edinburgh, and the inaugural auction, held at neighbouring Barnbougle Castle in 2021.
Uniquely, 100 per cent of the Auction hammer proceeds are deployed to charitable giving: 90 per cent of the money raised at the Auction is channelled into the Youth Action Fund, in support of disadvantaged young people in Scotland. The balance is granted by The Distillers’ Charity to their other beneficiaries, selected with the aim of helping to transform the lives of disadvantaged young people, primarily in London.
Whisky Magazine is the home of everything whisky related, and we are committed to enhancing the visibility of an auction with such a significant cause.
Commenting on the role of Whisky Magazine as the official media partner, editor Bradley Weir said: “It’s a fantastic collaboration and I can’t wait for the relationship between The Distillers One of One and ourselves to continue to blossom in the time ahead. The auction is truly one of the most remarkable events in our industry today, and its charitable benefits only add to the overwhelming admiration we have for it. I’m excited for what the 2025 auction has in store, and I’m excited for our audience to learn more about how inspiring the whole thing is.”
Beanie Geraedts-Espey, managing director of The Distillers One of One, added, “Whisky Magazine is a respected and much-loved title for whisky enthusiasts around the world, and a trusted partner for whisky brands looking to connect with a global audience. As the pre-eminent charity whisky auction, we are excited to collaborate with Whisky Magazine in bringing news and stories from The Distillers One of One Auction to its readership, and to deepening awareness of the incredible care and craftsmanship that is poured into every One of One Lot — these are truly remarkable pieces, and the fact the 100% of the hammer proceeds is donated to our Charity, is more remarkable still.”
Our coverage of the 2023 One of One Auction can be watched here.
