Sandeep Arora is India’s pioneering Whisky Ambassador and the director of Spiritual Luxury Living, South Asia’s premiere international luxury spirits and whisky management company. With over 28 years of professional marketing experience, Sandeep has worked with over 60 global brands across lifestyle, leisure and luxury segments in the last fifteen years. As a renowned whisky connoisseur, Sandeep was the first to launch captivating whisky concepts in India such as Whisky Magazine
’s Icons of Whisky awards, Whisky Luxe and the Whisky Appreciation Society. Sandeep is Whisky Magazine
’s India contributing editor.