Jack's new look

By Rob Allanson
The Jack Daniel’s Distillery, the famed Tennessee Distillery has unveiled a new bottle for its twice mellowed premium whiskey, Gentleman Jack.But they were quick to point out one thing that has not and will not change: the whiskey.The redesigned Gentleman Jack glass bottle features a slimmer profile and broader sloping shoulders allowing the appealing amber colour of this premium whiskey to become more prominent. A brushed silver foil label carries the embossed brand logo and is inset in the glass.The new neck closure is sleek, complementary to the brand’s silver and black color pallet, and is tailored with raised lettering.“We think the new Gentleman Jack bottle is a refinement that Mr. Jack himself would be proud of, and the reason his signature graces the new package,” said Mark Grindstaff, national brand director for Gentleman Jack and Jack Daniel’s Single Barrel.“This new bottle delivers the same sophistication and refinement as the whiskey inside.”