Johnnie Walker celebrates Chinese New Year with Blue Label Lunar New Year limited edition

Chinese Lunar New Year is one of three new bottle designs by Shan Jiang
Launched on 1 February in time for the start of Chinese New Year, Johnnie Walker Blue Label Lunar New Year sports a limited-edition, tiger-themed bottle design created by Chinese artist Shan Jiang.

Shan Jiang’s design depicts the tiger with wings, echoing the Chinese idiom “linke adding wings to a tiger” (referring to something powerful being made even more so). The artist commented, “In the last two years we’ve triumphed over tremendous challenges. I used that thought to look to the year ahead with positivity and use Chinese mythology and the idea of progress, of always moving forward, to inspire my designs...”

The brand describes Johnnie Walker Blue Label as smooth, rich and fruity, with a lingering smokiness. The many casks used in creating the expression contain some from closed “ghost” distilleries.

This limited-edition design is available in selected markets globally. Johnnie Walker is also launching John Walker & Sons King George V Lunar New Year Limited Edition Design and a John Walker & Sons XR 21 Lunar New Year Limited Edition Design – all illustrated by Shan Jiang.