New era

By Rob Allanson
Glenmorangie has unveiled its new image and liquid marking the biggest change in the brand’s history to date.The new comtemporary identity includes the introduction of bespoke bottle shapes, new labels and packaging.However this is not just a repack. Whisky lovers will be pleased to discover the introduction of the new extra mature range, based around three of the old wood finished expressions Port, Sherry and Sauternes, are all now bottled at 46% and are non chill filtered..Dr Bill Lumsden, head of distilling and whisky creation said: “The Glenmorangie brand has a long-standing reputation as a leading pioneer in whisky maturation, and as a company, the quality of our whisky is at the very heart of everything we do.“We continually endeavour to provide delicious single malt, and the core range delivers new expressions that offer an extraordinary variety of tastes, textures and aromas.”