News

William Grant & Sons collaborates on ‘Batch & Bottle’ with Poppy Delevingne

The new bottled cocktail range includes a Monkey Shoulder Lazy Old Fashioned and a Glenfiddich Scotch Manhattan
After six months on the market, distiller William Grant & Sons’ bottled cocktail range, Batch & Bottle, has acquired a face of the brand: model, actress and socialite Poppy Delevingne.

The partnership comes as Batch & Bottle look to capitalise on the boom in cocktail popularity, best reflected in the ready-to-drink (RTD) category which has grown 15% in 2021 compared to 2020 (Kantar, 12 m/e 30 Sept 2021).

The campaign centres around imagery with Delevingne at the fore, demonstrating the ease of festive hosting with Batch & Bottle serves at the ready. The range‘s four spins on classic cocktails (Martini, old fashioned, Manhattan and cosmopolitan) allows drinkers to simply chill, pour and garnish.

Delevingne siad, “I love nothing more than having my friends over for cocktail parties or intimate dinners…which is why I’m always looking for simple pleasures that can easily elevate any occasion and make your guests feel special... That’s why I’m so excited to be partnering with Batch & Bottle, the cocktails are delicious and add a bit of glamour to any party… It’s like having your very own bartender in a bottle.”

WIth several events in the pipeline for 2022, Batch & Bottle is being sampled live this week in London’s Harvey Nichols store. The cocktails are available in store from Waitrose and online at Amazon and clinkspirit.com for an of RRP £25 per 50cl bottle (six servings).

Photo credit: Matt Easton